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Google+ Local Business: Trust Flow Metrics

Trust Flow

Many online businesses depend on trusted sources of information such as blogs to increase trust. Blogs, therefore, become very important when business owners start to rely more on social media for marketing and sales. The popularity of many online brands these days dramatically depends on how credible their blogs and other content are. It is essential for online managers to monitor social trust flow, to ensure that they’re on the correct path towards being an expert in the virtual online world and increasing their rankings in search engines. With this in mind, here are some of the Top Future Business Ideas for social media management:

Google Cash! You can generate fast cash by referring high quality pages to your Google AdSense account. Google has an algorithm that monitors web pages and determines in real-time that are best matched to AdSense ads based on a number of factors. These factors include the quality and prominence of the page’s content (the “authority”), the relevance of the page to its theme, the backlinks from other relevant sites, the time the page was built and last but not least the links coming from related and authoritative websites that are part of the Google Webmaster Network.

The trust flow on a Google+ Local page is calculated by subtracting the number of inbound links coming from the same source from the total number of outbound links from the same source. The Google+ Local page has the highest organic traffic of any page on Google. That’s why many marketers are focusing on building organic traffic through referring domains and then promoting their Google+ Local pages and their associated Google+ Local listings to gain as much organic backlinks as possible. Note: Google does not currently provide a method for tracking organic traffic.

The next step in this journey is to build organic trust flow by increasing your website’s link popularity. The most important tool at this stage is a keyword research tool like Google Insights. Keyword research tools can be extremely helpful when it comes to understanding how to get your website ranked higher for certain key phrases. Keyword research tools also show you the different ways that you can use to improve your website’s topical trust flow.

Once you understand the importance of link popularity and link building, you should consider using Google Domains or AHREFs. AHREFs have been around for quite some time and are becoming more popular in the SEO world. A domain is a portion of a website, and if it has an expired domain index, it is no longer valuable to search engines and therefore should be removed from SERPs. Google introduced the AHREF into SERPs to help owners manage their domains in a more professional way.

When it comes to creating trust flow with your Google+ Local business account, you should focus on creating backlinks from authoritative websites with high page rankings. These are the websites that you trust the most, so when you see a backlink from them on your Google+ Local page, you should click on it and see the associated source. This is basically a referral, which means that you are helping someone find you. The great thing about backlinks from authoritative websites with high page ranks is that you can create as many as you want, and because Google loves them, you will be able to increase your backlink count greatly through this process.

Backlinks and link building is not the only way to gain a stronger Google+ Local account presence. The other way to do this is through the process of using the right keywords and the appropriate anchor text. Anchor text is simply the words that you are using in your links. Google will scan the entire internet for links with the appropriate anchor text and grade the links based on the quality of the anchor text and relevance of the target keyword. You should always check your target keywords before crafting your anchor text because the search bots can detect these links and will be penalized if they appear too often.

Finally, there are two more important metrics to focus on: the CTR (click through rate) and the EXHR (expired domain response). The CTR is the percentage of people who clicked on your links, and the EXHR is the percentage of people who viewed your business website or Google+ Local page after navigating to it. If your CTR and/or EXHR are low, this means that your links are not being delivered to your target market. Hence, you should always focus on increasing these two metrics to achieve a higher success rate of your business.